Taylor Swift does know a thing or two about promotions. While she has delivered innumerable hits and chartbusters, Swift has come up with several unique promotion ideas. And now, it looks like she is ready to drop yet another bombshell.
Recently, fans noticed a significant change on Swift’s website. And soon after, the speculations ran wild. The Swifties speculated about all sorts of things that might happen. But with the clock ticking away, it’s time for Swift’s 12th album to drop.
Taylor Swift Mesmerizes Fans In Latest Stunt On Her Website
Taylor Swift is all ready to drop her 12th music album. And to tease the same, she has posted a countdown on her website. Fans and critics were startled to see that Swift’s website has changed completely. It now has a sparkling orange background and ticking clock. As per the math, the countdown is set to end at 12:12 am ET on August 12.
The website also had a caption that read, “Expires August 12 at 12:12am ET.” Now, announcing her album too, would be a surprise for the fans. As per the speculations, Swift might appear as a guest on her boyfriend’s New Heights podcast. Interestingly, the podcast is scheduled to take place on August 13, at 7pm.
🚨| Taylor Swift’s official website now features a countdown set to expire on August 12 at 12:12 AM ET!!!!! pic.twitter.com/ITM2OJbDYu
— Taylor Swift Updates (@TSUpdating) August 12, 2025
Fans have already found out some similarities between the time. The date and time, 8/13 and 7 comes down to 87 and 13. These are the lucky numbers of Taylor and Travis. Surely, the pop icon is cooking something big. And by the looks of it, it will be based on an orange theme. Swift has been dropping some orange hints lately. In fact, the color orange could also be seen lately on the Taylor Nation social media. Thus, with a lot of buzz going on, it now remains to be seen what happens next.
Also Read: Taylor Swift and Travis Kelce Spotted House Hunting Far From Kansas City
